Reinhardt University | Business Administration Degree Online

Format and Requirements – Bachelor

The Bachelor of Business Administration from Reinhardt University is designed for working professionals from diverse professional backgrounds to collaborate and complete the degree online.

Program Format

New students are accepted into online programs every eight weeks. Each fall and spring semester consists of sixteen weeks and is divided into two eight-week sessions. The summer semester is fourteen weeks and is divided into two seven-week sessions. Students will take two classes each session for a total of four classes per semester, if student wants full-time status.

The 51-Hour BBA Major Program coursework can be completed in 16 months provided the student has the appropriate General Education and Free Elective credits when entering the program.

Degree Requirements

Bachelor of Business Administration Degree Requirements   Semester Hours
Major Required Courses:
RHU 101 Online Learning Seminar
BBA 310 Introduction to Business
BBA 315 Business & Society
BBA 320 Business Communication
BBA 325 Leadership
BBA 330 Human Resource Management
BBA 335 Crisis Management
BBA 340 Principles of Marketing
BBA 345 Consumer Behavior
BBA 420 Survey of Economics
BBA 425 Management Information Systems
BBA 430 Principles of Managerial Accounting
BBA 435 Personal Finance
BBA 440 Business Ethics
BBA 445 Business Law
BBA 450 Strategy & Managerial Decision Making
BBA 455 Global Managerial Leadership
Advantage Free Electives:
Approved transfer credit earned from regionally accredited colleges and universities and approved technical/professional training credit. Advantage Free elective deficiencies may be satisfied with other coursework taken through Reinhardt University.
Advantage General Education Requirements:
Speech Communications
Mathematics-College Algebra or Above
Social Science
Computer Applications
Advantage General Education Core Electives from any of the above
Total Hours to Earn a Degree   120

I. Major Core Course Descriptions

RHU 101: Online Learning Seminar (3 credits)

This course is an introduction to the online learning platform at Reinhardt University. Topics include navigation of the virtual classroom, overview of University departments and procedures, library services, critical thinking skills, time management, academic expectations, and writing and research including APA formatting.

BBA 310 Business Essentials (3 credits)

This course is designed to provide an overview of the many facets of business organizations and their functions and operations, both domestically and globally. Topics include forms of ownership and processes used in production, marketing, finance and accounting, human resource and management in business operations, as well as the global dimensions of business.

BBA 315 Business & Society (3 credits)

This course considers the complex relationship between organizations and the society in which they function. Topics include stakeholder analysis, corporate social responsibility (CSR), sustainability, and the “triple bottom line” as issues that influence strategic planning goals and objectives.

BBA 320 Communication & Culture (3 credits)

This course provides both practical and theoretical knowledge needed by management for communicating in an environment of cultural change in a diverse and evolving organization and marketplace. The course provides students with a firm knowledge of principles of communication theory, method and application especially as they are relevant to successful business operations.

BBA 325 Leadership (3 credits)

This course gives students a theoretical and practical understanding of managerial leadership, organizational theory, organizational behavior and managerial leadership styles and effectiveness. Additional discussion topics include, but not limited to, effective leadership qualities.

BBA 330 Human Resource Management (3 credits)

This course surveys the field of human resource management and its functional areas: manpower planning, staffing, compensation, performance appraisal and training and development. This course includes an introduction to equal employment law and regulatory agencies at both the state and federal levels.

BBA 335 Crisis Management (3 credits)

This course develops managerial leadership skills in crisis avoidance, management and recovery. Students learn how to respond to situations creating danger to organizations, their employees, and the public, including how to deal with the media, as well as the importance of negotiation and mediation in crisis. The student’s learning experience will include examining potential crisis management scenarios to determine the ethical implications of personal and organizational business decisions.

BBA 340 Marketing (3 credits)

This course is designed to explore the marketing management processes used to develop a strategic marketing plan that will drive success for a “for profit” and/or “not for profit” organizations. Students will learn the expanded 7 P’s of Marketing: product, price, promotion, place, people, processes, and physical space that combine to form the marketing mix component of the marketing plan. Other topics to explore will include: product life cycle, target marketing, market segmentation, B2B and B2C buying behavior and influences, marketing research, services marketing, and global marketing.

BBA 345 Consumer Behavior (3 credits)

This course is designed to increase the student’s understanding of consumer behavior and its application to marketing and business. Many of the principles learned in the course draw from psychology, anthropology, sociology, and economics. Students will gain a better understanding of how consumers’ attitudes, the way they process information, and the context of the decision impacts what we buy and use. Upon completion of this course students will have a better understanding of they own buying behavior, and more importantly how marketers use this information to be successful in the marketplace.

BBA 420 Economics & Forecasting (3 credits)

This course analyses, first, the resource allocation process, focusing on supply and demand’s impact on market prices and the importance of marginal revenue and marginal cost to price and output determination. Secondly, the course analyses the value of macroeconomic variables and the firms’ use of such information in business decision making. Lastly, the course conveys the understanding to the student why firms need forecasts and how these concepts enable a business manager/leader to effectively manage and lead the firm to a profitable success.

BBA 425 Management Information Systems (3 credits)

Management Information Systems explores the relationship between hardware, software, systems and humans within the organizational context. After completing the course students will be able to describe how managers use information systems to create competitive firms, manage global operations, and provide useful products and services to customers, and describe applications of electronic business and commerce. Furthermore, the student will be able to demonstrate their gained knowledge of information technology, terminology, theory, and applications through hands-on projects, case studies, and exams.

BBA 430 Accounting and Finance (3 credits)

This course analyses, first, basic journal entries required in the course of corporate accounting, such as entries for billing and bill payment, as well as, equity and bond transactions. Secondly, the course analyses the compilation of financial statements resulting from these transactions and the related basic concepts of corporate finance, such as financial statement analysis and the time value of money. Lastly students are introduced to the financial concept of value creation, where a senior financial manager undertakes certain methods to increase shareholder value. These methods are critically analyzed.

BBA 435 Personal Finance (3 credits)

The course provides students with a foundational understanding of making informed personal financial decisions. Topics include budgeting, checking accounts, borrowing money, buying health and life insurance, and consumer information.

BBA 440 Ethics & Values (3 credits)

The course “Ethics and Values” focuses upon changing organizations. As organizations change they are impacted by numerous ethical and value considerations, as well as “unethical” behaviors. The course will provide an over view which involves attention to the broader context of the changing organization, the various traditional modes of ethical reasoning, the relevant terminology and considerations and appropriate responses to the selected issues in changing organizations. The course will culminate in an application of these factors to specific organizations via case studies and research papers and reports.

BBA 445 Legal Environment of Business (3 credits)

This course introduces the basic principles, theories, concepts and terminology of the legal environment as it relates to corporate and business decisions. Important topics in the legal and regulatory areas are covered in the course, which provides a basic survey of business law needed to successfully operate a business in the 21st century.

BBA 450 Strategy and Managerial Decision-Making (3 credits)

This course examines the development and implementation of a business strategy as a critical factor in organizational success. Included in the course discussions is the examination of strategic processes that influence and determine the direction of an organization. Students will analyze the organizational strengths and weaknesses, and environmental opportunities and threats, examine the components of competitive advantage, and develop strategies and policies to achieve the organization’s mission.

BBA 455 Global Managerial Leadership (3 credits)

This course will explore emerging issues associated with managing and leading organizations in a dynamic and global environment. Topics to be discussed include: customer service relationships, forecasting demand for an organization’s products and services, leadership issues in the budgeting and financial management, diversity as a strategic initiative, leading cultural change in 21st century organizations, global economic issues for a top management leadership perspective, and future trends in global managerial leadership practices.

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